Generating Local MLM Leads With A Geo-Targeted Google Adwords Campaign.

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Generating Local MLM Leads With A Geo-Targeted Google Adwords Campaign. Articles:

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Generating Local MLM Leads With A Geo-Targeted Google Adwords Campaign.

Have you been looking for a way to generate your own leads from a particular state, province, city or town? Did you have a very specific geographical area that you wanted to generate your leads from? If so you need look no further then the Google Adwords advertising program.

Through the Google Adwords advertising program you have the ability to purchase keywords which are the terms you want to be found under when someone types in a Google search. You only pay when someone clicks on your ad and you can determine what that cost will be. You can literally have your advertisement on the very first page of Google for pretty much any keywords you wish to be found under providing you have a high enough bid.

Google has a feature you can use called "geo-targeting" and the cool part about geo-targeting is that you can choose where in the world geographically your ads are going to be displayed. You can select countries, states, provinces, major cities and towns and if you want to get really specific you can even enter longitude and latitude coordinates to target your advertising. Through the IP address of the searcher Google is able to control the display of your ads to only searchers from the region you have specified.

Why would this be valuable to someone using Google Adwords?

If you live in a large city (or are surrounded by large cities) then you would be surprised at how many people may be searching for what you are offering. You would probably agree that it could be beneficial to your business if you had a steady supply of fresh local leads for your opportunity. By geo-targeting your lead generation campaigns through Google you can literally generate leads from almost anywhere you want!

One of the benefits to geo-targeting with Google besides generating local leads would be that you'll also be bidding against less competition. On very high traffic keywords you'll be able to spend less money because you're only dealing with those searches from a specific region and not the entire globe. Obviously you will be dealing with a lower volume of traffic but it's extremely targeted.

If you target and word your advertisement around the geographical area you are targeting and the lead capture page is also worded for the specific regions you are targeting you will also see a significant boost in your overall conversion rate. Boosting your conversion means more leads for you with the same advertising dollars! Targeting your ad and landing page is as simple as this...

Let's say you have a business opportunity and you really want to get a team started in Texas. You could geo-target your campaign to the entire state of Texas. Since we are targeting Texans we might want to make sure our Advertisement reflects that. So you could say for example:

"Texas Business Opportunity" Opportunity For Texas Residents.
Earn Money From Home In Texas.


That's just a very simple ad targeted to people in Texas. When people from Texas see that ad they are much more likely to click on it then an ad that isn't targeted directly to them. When you can create a connection with the surfer you have a better chance of bringing them through to your site.

When the user clicked on that ad they would be delivered to your lead capture page (you must have a lead capture page to generate leads) your lead capture page must also reflect the fact that this was a "Texas Business Opportunity" you must keep your marketing message consistent if you hope to have the best possible conversion rate.

Obviously because we have geo-targeted our Google Adwords lead generation campaign to the state of Texas we would then be generating leads interested in a business opportunity that were from Texas just like we wanted. You probably already know how valuable this information could be for your business. By geo-targeting your advertisements you can literally generate real time leads from anywhere in the world you want.

About the author:

Carl Sorensen is the owner of http://www.ezleadcapture.com and offers a complete Lead Capture System for network marketers or anyone looking to Generate Leads Online.  

 

Written by: Carl Sorensen

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